digital marketing consulting
A digital strategy that brings in customers.
I analyze your market, your competitors and what your customers are really looking for, and build a digital plan with measurable goals: the right channels, clear priorities and a budget built around your business.
Strategy comes first
Every euro you invest online should have a reason. That’s why we always start from the data: who your customers are, where they look for you and what your competitors are doing.
Market and competitor analysis
I study real demand in your industry and what your competitors are doing online, to find the gaps and the real opportunities.
Channels, priorities and budget
I decide which channels to use, in what order and with how much investment, based on your company’s goals and resources.
Goals and measurement
I set measurable goals and set up tracking with Google Analytics and Tag Manager, so you know what drives leads and sales.
From strategy to results
What we roll out depends on the plan. I deliver it with a team of trusted professionals, each an expert in their own field, and you have a single point of contact.
advertising
Advertising campaigns
Google Ads, Meta, LinkedIn and TikTok, with clear goals and budgets. I manage them myself and often run them alongside SEO and GEO work, to bring in leads right away while organic visibility grows.
website
Websites
New or redesigned websites, built to be found and to turn visits into leads, moving over from the old site without losing your rankings.
content
Content and social media
Editorial plans, social profile management and content that fits the brand’s positioning.
production
Photo and video
Photos, videos and reels for website, social media and campaigns, created by industry professionals.
reputation
Digital PR
Articles, interviews and features in industry media and portals, to grow the brand’s reputation.
monitoring
Results analysis
Regular reports on leads, sales and spend, to see what’s working and adjust course.
FAQ
How much does digital marketing consulting cost?
A strategic analysis costs roughly €600 to €5,000, depending on the size of the project. For campaign management, the cost depends on channels and budget: we’ll go through it in the first consultation, which is free.
Do I have to hand over the execution as well?
No. You can carry out the plan with your in-house team or your agency, or hand it over to me and the team of professionals I work with, with a single point of contact.
Which platforms do you run campaigns on?
Google Ads, Meta (Facebook and Instagram), LinkedIn, TikTok and Amazon. To measure results I use Google Analytics and Google Tag Manager.
Do you work with agencies, white-label too?
Yes. I work with web agencies, copywriters and development teams as an external consultant, either introduced to the client or white-label under the agency’s brand. I can handle your clients’ SEO and GEO end to end, support you on new websites (page architecture, copy, structured data, migrations) and manage campaigns and tracking. The client always stays yours.
Get in touch.
WhatsApp · +39 340 333 4035
Email · info@albertolatu.com
Florence · and online
— Alberto