I’m Alberto Latu, an SEO and GEO consultant since 2012.

hi!

My work, in short

I started with SEO in 2012 and since then I’ve worked on all kinds of projects: Italian and international companies, online shops, agencies looking for an external specialist.

When people started asking ChatGPT for advice instead of searching on Google, I added GEO: making sure AI knows a business, describes it well and recommends it.

In recent years I’ve built my method into AI tools I developed myself, and I use them every day with clients:

• Market analysis: it starts from what people are actually searching for online and the intent behind each search, then cross-references it with competitor data to find the gaps worth investing in.
• SEO and GEO audit: it analyzes how a business ranks on Google and how AI assistants describe it compared to competitors, and gives you the actions ranked by impact.
• SEO and GEO copywriting: it writes copy designed to rank wherever people search, from Google to AI answers, with direct answers, verifiable facts and a style that stands apart from competitors.
• Mentions and digital PR: it finds opportunities to get a business talked about in the media, industry guides, portals and discussions, and for each one explains why it’s worth pursuing and how to make the most of it.

I like to adapt to the people I work with. Rather than telling you “this is what you have to do”, I start from the data and from studying your market to find the solution that actually works in your situation. The goal is always the same: more leads, more customers, more revenue.