SEO and GEO consultant
Helping you get found online, wherever people search.
I help businesses and agencies grow through online visibility: on Google and Google Maps, and in the answers from ChatGPT, Gemini, Claude and Perplexity. Based in Florence, working with clients all over the world.
with AI tools I built myself
since 2012
Hi, I’m Alberto.
I’ve been doing SEO since 2012, and today I also work on visibility in AI answers. I work with Italian and international companies, and partner with several agencies in Florence and across Italy.
I like to adapt to the people I work with. Rather than telling you “this is what you have to do”, I look for the solution that actually works in your situation.
↳ based in
Florence, Italy, and remotely
↳ clients
Italian and international companies, web agencies
↳ since 2012
SEO first, now GEO too
What I can do for you
SEO, GEO and AI visibility
Rank on Google and get cited in AI assistants’ answers. So the people looking for you can find you.
Digital marketing and advertising
Market and competitor analysis, with campaigns on Google, Meta, LinkedIn and TikTok working toward the same goals.
Partner for agencies
I support agencies and teams in SEO, GEO and digital marketing, fitting into each project’s workflow.
More complete consulting, with AI tools I built myself.
14 years of experience in online visibility, amplified by AI tools I built myself.
analysis
SEO and
GEO audit
It shows how Google and AI see a business and why customers sometimes pick a competitor. So the budget only goes where it’s needed.
copy
SEO and
GEO copywriting
It writes copy that ranks wherever people search and shows what sets the business apart. Included in the consulting, with no separate copywriter needed.
mentions
Mentions and
digital PR
It finds the sites, articles and discussions where the business should be mentioned: the more trusted sources talk about it, the more Google and AI recommend it.
example · how I rewrite copy
before
“We are a leading company in professional training with years of experience. We offer high-quality courses for the needs of modern businesses.”
after
“We design on-site corporate training at your premises in Tuscany. Our trainers come from the management of manufacturing companies in the region, so every course is aligned with your factory’s operating standards.”
out with empty phrases, in with facts worth citing
How I work
Analyze
With the SEO and GEO audit I see where you stand today, what your customers are looking for and where your competitors outrank you.
Decide
A plan with actions ranked by impact: what to do now, what to weigh up together, what to keep an eye on.
Measure
I work on your site and off it, then measure leads, qualified traffic and citation rate, meaning how often AI mentions you.
What clients say
Thanks to Alberto’s work we grew our business and revenue from the very first year.
Gianna Volpi · CEO, Balloon in Tuscany
His strategic mindset turned SEO research into a cornerstone of the Man-Super method.
Aureliano D’Agazio · CEO, Man-Super
Get in touch.
WhatsApp · +39 340 333 4035
Email · info@albertolatu.com
Florence · and online
— Alberto